Agenda

Séminaire ICMA de Recherche en Marketing

Titre : Using Early Click Information in Online Flash Sales Campaigns

Professeur invité : Victor Martinez-de-Albeniz de l’IESE Business School, Madrid, Espagne

 

Janvier 2017
IÉSEG, campus de Lille
EIRASS Conference

Demoulin N., Willem K., (2016), Irritating factors in the retail environments: the moderating effects of customers involvement and shopping motives

Juillet 2016
Edinburgh, United Kingdom
The Academy of Marketing Science World Marketing Congress

Swaen V., Demoulin N., Pauwels – Delassus V., (2016), Corporate Social Responsibility and Irresponsibility: How Do Customers React to Ambivalent CSR Information? Application in the Retailing

Juillet 2016
Paris, France
The Academy of Marketing Science World Marketing Congress

Demoulin N., De Kerviler G., Zidda P., (2016), Adoption of Proximity m-Payment Services: Perceived Value and Experience Effect

Juillet 2016
Paris, France
The 6th CSEAR North America Conference

Antioco M., Bouten L., Coussement K., Hoozee S., (2016), Impression Management in CSR-related Press Releases: an Empirical Investigation based upon Textual Characteristics

Juin 2016
Illinois, USA
The Innovation in Data-Rich Environments JPIM/MSI Research Workshop

Coussement K., Debaere S., De Ruyck T., (2016), Building Healthy Innovation Communities through Churn Prediction

Juin 2016
Knoxville, USA
Marketing and Public Policy Conference

Tessitore T., Geuens M., Adams L., (2016), Caution: May Contain Brands! Effects of Informational and Evaluative Textual Forewarnings of Product Placement

Juin 2016
San Luis Obispo, USA
European Marketing Academy Conference (EMAC)

Swaen V., Demoulin N., Pauwels – Delassus V., (2016), How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?

Mai 2016
Oslo, Norway
EMAC

Tessitore T., Geuens M., Adams L., (2016), COULD YOU OR SHOULD YOU REACT AGAINST PRODUCT PLACEMENT?” THE EFFECTIVENESS OF INFORMATIONAL VERSUS EVALUATIVE TEXTUAL FOREWARNINGS OF PRODUCT PLACEMENT

Mai 2016
Oslo, Norway
Conference on Business Analytics in Finance and Industry

Geuens S., Coussement K., De Bock K., (2015), An Evaluation Framework for Collaborative Filtering on Purchase information in Recommendation Systems

Décembre 2015
Santiago, Chile
The 22nd Innovation Product Development Management Conference

Debaere S., Coussement K., De Ruyck T., (2015), Sustaining Structural Co-creation: Proactive Churn Identification in Innovation Communities

Juin 2015
Copenhagen , Denmark
The 23rd European Conference on Information Systems

Baumann A., Lessmann S., Coussement K., De Bock K. W., (2015), Maximize What Matters: Predicting Customer Churn with Decision-Centric Ensemble Selection

Mai 2015
Münster, Germany
44th EMAC Conference

Tessitore T., Van Kerckhove A., Geuens M., (2015),  Starting off with an apology: Paving the way to consumer persuasion?

Mai 2015
Leuven, Belgium
Conference on Business Analytics in Finance and Industry

Geuens S., De Bock K., Coussement K., (2015), Integrating Behavioral, Product, and Customer Data in Hybrid Recommendation Systems Based on Factorization Machines

Décembre 2015
Santiago, Chile
The 2nd Business Analytics in Finance and Industry Conference

Geuens S., De Bock K. W., Coussement K., (2015), Integrating Behavioral, Product, and Customer Data in Hybrid Recommendation Systems Based on Factorization Machines

Décembre 2015
Santiago, Chile
The 2nd Business Analytics in Finance and Industry Conference

Geuens S., Coussement K., De Bock K. W., (2015), An Evaluation Framework for Collaborative Filtering on Purchase information in Recommendation Systems

Décembre 2015
Santiago, Chile
EMAC 2015: Collaboration in Research

De Kerviler G., Demoulin N., Zidda P., (2015), Drivers of smartphone adoption as a shopping assistant

Mai 2015
Leuven, Belgium
31ème Conférence de l’Association Française du Marketing

De Kerviler G., Demoulin N., Zidda P., (2015), Why shoppers use their smartphone for an in-store purchase ?

Mai 2015
Marrakech, Morocco
The 2nd Business Analytics in Finance and Industry Conference

Debaere S., Coussement K., De Ruyck T., (2015), A Churn Prediction Decision Support System as an Effective Weapon to Sustain Healthy Online Research Communities

Décembre 2015
Santiago, Chile
EMAC 2015: Collaboration in Research

Willems K., Jeroen S., Demoulin N., (2015), Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases

Mai 2015
Leuven, Belgium
The International Conference on Contemporary Thinking in Marketing: Big Data Analytics in Marketing

Coussement K., Verstraeten G., (2015), A Bagging-Based Undersampling Strategy for Classification: A Customer Churn Prediction Application

Février 2015
Mumbai, India
The International Conference on Contemporary Thinking in Marketing: Big Data Analytics in Marketing

Coussement K., Harrigan P., Daly T., Lee J., Soutar G., (2015), Identification of Market Mavens on Social Media

Février 2015
Mumbai, India
27th European Conference on Operational Research (EURO)

Coussement K., Demoulin N., (2015), Identifying text-mining adoption drivers

Juillet 2015
Glasgow, United Kingdom
44th EMAC Conference

De Kerviler G., Demoulin N., Zidda P., (2015), Drivers of smartphone adoption as a shopping assistant

Mai 2015
Leuven, Belgium
31e Congrès International de l’afm

De Kerviler G., Demoulin N., Zidda P., (2015), Pourquoi les acheteurs utilisent leur smartphone pour un achat en magasin ?

Mai 2015
Marrakech., Morocco
Proceedings of the 9th ACM Conference on Recommender Systems

Geuens S., (2015), Factorization Machines for Hybrid Recommendation Systems Based on Behavioral, Product, and Customer Data, in: Hannes Werthner, Markus Zanker, Jennifer Golbeck, and Giovanni Semeraro(Eds.) in Proceedings of the 9th ACM Conference on Recommender Systems, ACM, New York, pp. 379-382

Septembre 2015
New York, USA
European Conference on Operational Research

Kristof Coussement présente son project Text Mining Adoption Drivers dans le cadre de l’European Conference on Operational Research.

Juillet 2015
Glasgow, Royaume-Uni
International Conference on Contemporary Thinking in Marketing

Kristof Coussement présente Identification of Market Mavens on Social Media, dans le cadre de l’International Conference on Contemporary Thinking in Marketing. Big Data Analytics in Marketing.

Février 2015
Mumbai, Inde
International Conference on Contemporary Thinking in Marketing: Big Data Analytics in Marketing

Kristof Coussement présente A Bagging-Based Undersampling Strategy for Classification: A Customer Churn Prediction Application dans le cadre de l’International Conference on Contemporary Thinking in Marketing: Big Data Analytics in Marketing.

Février 2015
Mumbai, Inde
Stijn Geuens dans le cadre de la Série de séminaires de recherche marketing

Stijn Geuens présente Recommendation Systems for E-Commerce Evaluating Collaborative Filtering in a binary Purchase Setting dans le cadre de la Série de séminaires de recherche marketing à l’IÉSEG School of Management.

Février 2015
Lille, France
Atelier : Gestion analytique de la relation client

Kristof Coussement anime l’atelier de Gestion analytique de la relation client au sein du programme MBA international de l’IESEG.

Janvier 2015
Paris, France
Conférence de l’Australian & New Zealand Marketing Academy

L’étude menée par Kristof Coussement, intitulée Identification of Market Mavens on Social Media sera présentée dans le cadre de l’Australian & New Zealand Marketing Academy Conference.

Décembre 2014
Brisbane, Australie
INFORMS Conference of the International Federation of Operational Research Societies

Koen W. De Bock présente Multicriteria Optimization for Cost-Sensitive Ensemble Selection in Business Failure Prediction dans le cadre de la conférence INFORMS de l’International Federation of Operational Research Societies.

Juillet 2014
Barcelone, Espagne
INFORMS Conference of the International Federation of Operational Research Societies.

Kristof Coussement présente A Bagging-based Undersampling Strategy for Classification : A Customer Churn Prediction Application dans le cadre de la conférence INFORMS de l’International Federation of Operational Research Societies.

Juillet 2014
Barcelone, Espagne
Conference of the International Federation of Operational Research Societies

L’étude menée par Kristof Coussement, intitulée Improved Decision Making by Incorporating Expert Opinions into Statistical Models, est présentée dans le cadre de la conférence INFORMS de l’International Federation of Operational Research Societies.

Juillet 2014
Barcelone, Espagne