ICMA Team

The ICMA was founded by marketing professors at the IÉSEG School of Management.
Currently, ICMA has 8 members (permanent professors and Ph.D. students). Moreover, the ICMA can rely upon a strong network of corporate and academic partners.

Dr. Kristof Coussement

Kristof Coussement, PhD.

Professor of Marketing at IÉSEG School of Management (LEM-CNRS)
Ph.D. in Applied Economics

Dr. Coussement teaches several marketing related courses including Strategic Marketing Research, Customer Relationship Management and Database Marketing in which students are taught the theoretical principles of all aspects in marketing research, operational and analytical CRM and the methodological foundations of predictive marketing modelling.

Dr. Coussement is publishing in international peer-reviewed journals like Computational Statistics & Data Analysis, Decision Support Systems, European Journal of Operational Research, Information & Management, Expert Systems with Applications, among others. Moreover, his works has been presented on various conferences around the world. His main research interests are all aspects in customer intelligence, B-to-B intelligence, direct marketing and analytical CRM. Improving his ‘practical’ experience over the years by doing several real-life research projects in a different number of industries, his main focus lies on doing profound academic research with a high-added value to business.

Dr. Coussement is founder and committee member of BAQMaR, i.e. the largest online European Association for Quantitative & Qualitative Marketing Research.

Dr. Stefano Nasini

Stefano Nasini, PhD

Assistant Professor of Data Driven Marketing at IÉSEG School of Management (Lille/Paris, France)
PhD in Statistics and Operations Research

Stefano Nasini is a statistician working in the field of Networks Optimization, Microeconomics Modeling and Quantitative Marketing. He holds a Master’s Degree in Statistics from the Polytechnic University of Catalonia (Barcelona, Spain) and a Ph.D. in Statistics from the Polytechnic University of Catalonia (Barcelona, Spain). He has been visiting scholar at the Department of Statistics and Operations Research of the University of Lisbon (Portugal). During the two years following his PhD dissertation, he has been working as post-doctoral researcher at the Department of Operations Management of IESE Business School (Barcelona, Spain). He is currently assistant Professor of Data Driven Marketing at IÉSEG School of Management (Lille/Paris, France).

Dr. Nathalie Demoulin

Nathalie Demoulin, PhD.

Professor of Marketing and head of the Marketing track at IÉSEG School of Management (LEM-CNRS)
Ph.D. in Management sciences

Nathalie Demoulin (Ph.D.) is Professor of Marketing and head of the Marketing track at IÉSEG School of Management (LEM-CNRS) of the Catholic University of Lille in France. Dr. Demoulin teaches several courses related to marketing strategy such as Marketing strategy and Company Observation, Retail Marketing Strategy and Markstrat: a Marketing Strategy Simulation. Dr. Demoulin’s primary research interests were the marketing managers’ decision making process and the impact of marketing decision support systems on managers. She currently conducts research linked to customers’ loyalty, waiting time and sensorial marketing in service and retailing sectors. She published in international and French peer-reviewed journals such as Decision Support Systems, Journal of Retailing, Journal of Retailing and Consumer Services and Systèmes d’information et Management.

Yvon Moysan

Yvon Moysan

Lecturer in Digital Marketing at IÉSEG School of Management (LEM-CNRS) and CEO at Saint Germain Consulting
Master in Management at Harvard University

Yvon Moysan is a Lecturer in Digital Marketing at IÉSEG School of Management. Yvon teaches several Digital Marketing related courses including Digital Marketing Strategy, Multichannel Marketing Strategy, e-CRM or Innovation through Social Media both with IÉSEG Master Degree students and executive education program participants.

He is also CEO at Saint Germain Consulting, a consulting company in Digital Marketing with an expertise in the banking and insurance industries.

Yvon MOYSAN started his professional career in 2000 as e Business Product Manager at BNP PARIBAS-BANQUE Directe, he then joined HSBC France in 2003 as Commercial Banking e Business Senior Manager. He was there France representative in the Global e-business HSBC entity. He was also selected to participate to the HSBC young Talents program. In 2009 he joined AXA worldwide headquarter to lead the Multi-Channel worldwide project. He designed there a new business model for AXA based on a digital and physical channels mix in 11 countries in Europe and supervised the implementation in Europe, Asia and North America. In 2011 he joined CSA Consulting to lead the Customer experience and Digital strategy business unit, he was leading there several projects including the definition of the social media strategy for BPCE Group.

Yvon is also publishing in several practice oriented journals like Revue Banque and Banque et Stratégie. He is also frequently interviewed and quoted in the press like La Revue du Digital, Atlantico, Banque Hebdo, L’Agefi etc. He is also a public speaker and he participated to various international professional conferences like In Banque, EFMA, Mobile Shopping Europe, etc.

Cristina Ciobanu - ICMA foto

Cristina Ciobanu

PhD Candidate in Marketing Analytics (Topic: predictive modeling for marketing targeting)

Cristina Ciobanu is a PhD candidate in marketing analytics at l’IÉSEG School of Management (LEM-CNRS) of the Catholic University of Lille in France. Cristina holds an advanced master’s degree in Master of statistical Data Analysis from Ghent University in Belgium.

She obtained significant operational and strategic experience in the field of Big Data Marketing Analytics during almost 5 years of work at Colruyt Group, a top positioned retailer on the Belgian market.

For her research work she collaborates closely with Leroy Merlin France, a DIY store chain of the Adéo Group, which is a pioneer and a market leader in better housing and better living standards. Cristina’s research project addresses topics of analytical CRM (Customer Relationship Management) applied specifically on web data in order to gain more insights into customers’ needs and behaviors.

Cristina’s professional enthusiasm is grounded in her interdisciplinary profile with a particular interest for the profound understanding of the business strategic requirements in a context of abundant information. More specifically, she focuses on the Customer Intelligence to help marketing take care of its customers while aligning its actions with the company’s interests.

Arno De Caigny_ok

Arno De Caigny

PhD Candidate in Marketing Analytics

Arno De Caigny is a PhD candidate at IÉSEG School of Management (LEM-CNRS) of the Catholic University of Lille in France. Arno’s big data thesis project focusses on researching the added value of text- and speech mining in customer scoring modeling. He will also analyze web data in order to improve customer retention and create a better understanding of the customer in general. Arno works together with Crédit Agricole, one of the largest financial institutions in France, which helps him to ensure the business relevance of his research.
Arno has one year of professional experience as a business analyst for Deloitte Belgium in the Analytics & Information Management service line. He obtained a master degree in finance and an advanced master degree in marketing analytics from Ghent University (Belgium) in which he specialized in data science.
Arno is interested in big data applications, machine learning, analytical CRM and predictive modeling.