The IÉSEG Expertise Center for Database Marketing partners up with multiple companies originating from multiple industries. A joint collaborations is set up on multiple angles, i.e. research collaborations and in-company trainings. Due to non-disclosure agreements, the specific topic of the projects cannot be revealed, but are linked to the following non-exhaustive list of themes:
- Churn prediction modeling
- Response modeling
- Risk prediction
- Social media analytics
- Recommendation systems
- Analytical market profiling
