Connecting business and
academics results in
better, fresher ways of
leveraging customer data.
academics results in
better, fresher ways of
leveraging customer data.
This is what we strive for on a day-to-day basis at the IÉSEG Center for Marketing Analytics (ICMA): placing business-driven applications at the heart of innovative research projects and training in marketing customer analytics.
– Kristof Coussement, Ph.D.,
ICMA founders.