Monthly Archives: February 2015

Yvon Moysan

Yvon Moysan is a Lecturer in Digital Marketing at IÉSEG School of Management. Yvon teaches several Digital Marketing related courses including Digital Marketing Strategy, Multichannel Marketing Strategy, e-CRM or Innovation through Social Media both with IÉSEG Master Degree students and executive education program participants.

He is also CEO at Saint Germain Consulting, a consulting company in Digital Marketing with an expertise in the banking and insurance industries.

Yvon MOYSAN started his professional career in 2000 as e Business Product Manager at BNP PARIBAS-BANQUE Directe, he then joined HSBC France in 2003 as Commercial Banking e Business Senior Manager. He was there France representative in the Global e-business HSBC entity. He was also selected to participate to the HSBC young Talents program. In 2009 he joined AXA worldwide headquarter to lead the Multi-Channel worldwide project. He designed there a new business model for AXA based on a digital and physical channels mix in 11 countries in Europe and supervised the implementation in Europe, Asia and North America. In 2011 he joined CSA Consulting to lead the Customer experience and Digital strategy business unit, he was leading there several projects including the definition of the social media strategy for BPCE Group.

Yvon is also publishing in several practice oriented journals like Revue Banque and Banque et Stratégie. He is also frequently interviewed and quoted in the press like La Revue du Digital, Atlantico, Banque Hebdo, L’Agefi etc. He is also a public speaker and he participated to various international professional conferences like In Banque, EFMA, Mobile Shopping Europe, etc.

Nathalie Demoulin, PhD.

Nathalie Demoulin (Ph.D.) is Professor of Marketing and the Academic Director of the Retail Management and Business Development track at IÉSEG School of Management (LEM-CNRS) of the Catholic University of Lille in France. Dr. Demoulin teaches several courses related to marketing strategy such as Marketing strategy and Company Observation, Retail Marketing Strategy and Markstrat: a Marketing Strategy Simulation. Dr. Demoulin’s primary research interests were the marketing managers’ decision making process and the impact of marketing decision support systems on managers. She currently conducts research linked to customers’ loyalty, waiting time and sensorial marketing in service and retailing sectors. She published in international and French peer-reviewed journals such as Decision Support Systems, Journal of Retailing, Journal of Retailing and Consumer Services and Systèmes d’information et Management.