Dr. De Caigny’s research focusses on customer scoring, customer retention, machine learning, big data applications, analytical CRM and predictive modeling. He is publishing in international peer-reviewed journals such as European Journal of Operational Research, Decision Support Systems and International Journal of Forecasting. Moreover, his works have been presented on various conferences around the world. He works in close collaboration with industry by applying his research on real-world business challenges. He has several years of experience in analytical consulting in the financial services and auditing industries.
Dr. De Caigny teaches several marketing related courses to undergraduates and graduates. In his courses, students are taught the theoretical principles of all aspects of market research, business analytics skills and methodological foundations of predictive modeling.
Demoulin N., Willem K., (2016), Irritating factors in the retail environments: the moderating effects of customers involvement and shopping motives
Swaen V., Demoulin N., Pauwels – Delassus V., (2016), Corporate Social Responsibility and Irresponsibility: How Do Customers React to Ambivalent CSR Information? Application in the Retailing
Demoulin N., De Kerviler G., Zidda P., (2016), Adoption of Proximity m-Payment Services: Perceived Value and Experience Effect
Antioco M., Bouten L., Coussement K., Hoozee S., (2016), Impression Management in CSR-related Press Releases: an Empirical Investigation based upon Textual Characteristics
Coussement K., Debaere S., De Ruyck T., (2016), Building Healthy Innovation Communities through Churn Prediction
Tessitore T., Geuens M., Adams L., (2016), Caution: May Contain Brands! Effects of Informational and Evaluative Textual Forewarnings of Product Placement
Swaen V., Demoulin N., Pauwels – Delassus V., (2016), How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?
Tessitore T., Geuens M., Adams L., (2016), COULD YOU OR SHOULD YOU REACT AGAINST PRODUCT PLACEMENT?” THE EFFECTIVENESS OF INFORMATIONAL VERSUS EVALUATIVE TEXTUAL FOREWARNINGS OF PRODUCT PLACEMENT
Geuens S., Coussement K., De Bock K., (2015), An Evaluation Framework for Collaborative Filtering on Purchase information in Recommendation Systems