The ICMA activities are organized around three pillars:
- A research agenda focusing on innovative methodologies and applications in marketing analytics.
Training & Education
- A large portfolio of courses related to customer analytics and digital marketing offered to IÉSEG master students: Customer Intelligence, CRM, Search Engine Marketing & Online Advertising, …
- Advanced MSc in Digital Marketing & CRM
- Advanced MSc in Big Data Analytics for Business
- Executive education and In-company training (open and tailor-made programs) and to other schools
- Innovative research projects in collaboration with companies in different sectors (e-commerce, insurance, financial services, retail etc.)