Monthly Archives: February 2015

ICMA Expertise

The core competences of ICMA lie in the realm of marketing analytics, which intends to deploy customer data and analytical methods to enhance marketing efforts’ productivity. It constitutes a subdiscipline in marketing that has evolved enormously over the past 20 years and today constitutes an umbrella term of many closely related concepts:

  • Analytical CRM
  • Customer Intelligence
  • Customer Analytics
  • Social media analytics
  • Predictive marketing analytics
  • Data mining for marketing
  • Big Data Analytics for Marketing
  • Digital analytics

Stefano Nasini, PhD

Stefano Nasini is a statistician working in the field of Networks Optimization, Microeconomics Modeling and Quantitative Marketing. He holds a Master’s Degree in Statistics from the Polytechnic University of Catalonia (Barcelona, Spain) and a Ph.D. in Statistics from the Polytechnic University of Catalonia (Barcelona, Spain). He has been visiting scholar at the Department of Statistics and Operations Research of the University of Lisbon (Portugal). During the two years following his PhD dissertation, he has been working as post-doctoral researcher at the Department of Operations Management of IESE Business School (Barcelona, Spain). He is currently Associate Professor of Data Driven Marketing at IÉSEG School of Management (Lille/Paris, France).