ICMA Expertise

The core competences of ICMA lie in the realm of marketing analytics, which intends to deploy customer data and analytical methods to enhance marketing efforts’ productivity. It constitutes a subdiscipline in marketing that has evolved enormously over the past 20 years and today constitutes an umbrella term of many closely related concepts:

  • Analytical CRM
  • Customer Intelligence
  • Customer Analytics
  • Social media analytics
  • Predictive marketing analytics
  • Data mining for marketing
  • Big Data Analytics for Marketing
  • Digital analytics

Leave a Reply

Your email address will not be published.