Tessitore T., Geuens M., Adams L., (2016), COULD YOU OR SHOULD YOU REACT AGAINST PRODUCT PLACEMENT?” THE EFFECTIVENESS OF INFORMATIONAL VERSUS EVALUATIVE TEXTUAL FOREWARNINGS OF PRODUCT PLACEMENT
Tessitore T., Geuens M., Adams L., (2016), COULD YOU OR SHOULD YOU REACT AGAINST PRODUCT PLACEMENT?” THE EFFECTIVENESS OF INFORMATIONAL VERSUS EVALUATIVE TEXTUAL FOREWARNINGS OF PRODUCT PLACEMENT
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