Category Archives: agenda

Demoulin N., Willem K., (2016), Irritating factors in the retail environments: the moderating effects of customers involvement and shopping motives

Swaen V., Demoulin N., Pauwels – Delassus V., (2016), Corporate Social Responsibility and Irresponsibility: How Do Customers React to Ambivalent CSR Information? Application in the Retailing

Demoulin N., De Kerviler G., Zidda P., (2016), Adoption of Proximity m-Payment Services: Perceived Value and Experience Effect

Antioco M., Bouten L., Coussement K., Hoozee S., (2016), Impression Management in CSR-related Press Releases: an Empirical Investigation based upon Textual Characteristics

Coussement K., Debaere S., De Ruyck T., (2016), Building Healthy Innovation Communities through Churn Prediction

Tessitore T., Geuens M., Adams L., (2016), Caution: May Contain Brands! Effects of Informational and Evaluative Textual Forewarnings of Product Placement

Swaen V., Demoulin N., Pauwels – Delassus V., (2016), How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?

Tessitore T., Geuens M., Adams L., (2016), COULD YOU OR SHOULD YOU REACT AGAINST PRODUCT PLACEMENT?” THE EFFECTIVENESS OF INFORMATIONAL VERSUS EVALUATIVE TEXTUAL FOREWARNINGS OF PRODUCT PLACEMENT

Geuens S., Coussement K., De Bock K., (2015), An Evaluation Framework for Collaborative Filtering on Purchase information in Recommendation Systems

Debaere S., Coussement K., De Ruyck T., (2015), Sustaining Structural Co-creation: Proactive Churn Identification in Innovation Communities